Adven helps companies turn circular economy into profitable business

The Baltic Sea Action Group (BSAG) engages companies to take concrete actions to save our polluted national treasure and its living conditions. Adven Recovery champions the change driven by BSAG by telling companies how to create profitable business based on the circular economy.

Today, the Baltic Sea is considered to be one of the world’s most polluted seas. It can still be saved, but immediate and efficient action is required.

The Baltic Sea Action Group (BSAG) engages in this work with various parties in all walks of society.

One of BSAG’s most important tools is the Baltic Sea commitment, which provides companies with support for developing their operations – from both the environmental and business perspectives. When environmental protection becomes a business opportunity, things get rolling.

According to Programme Director Mathias Bergman, the commitments are a concrete way to support the structural change sought by BSAG.

“The commitments continue to be an important pillar for our work: they prove that the foundation can rely on major trust capital. For us, it is a vital condition and one we cherish,” Bergman says.

Adven creates new business opportunities

Adven’s Baltic Sea commitment was announced at the end of last year.

Co-operation with the foundation’s experts began about 18 months ago, when the experts on both sides set out to chart Adven’s key capabilities to improve the situation of the Baltic Sea.

Another tool is the Nutrient Cycling business ecosystem, which Adven has also joined. BSAG’s Senior Advisor Riku Venhola was involved in formulating Adven’s Baltic Sea commitment.

“Adven is a major catalyst for creating ideas in various industries. They create opportunities that companies can seize to do business based on the circular economy or save substantial amounts of money.”

Savings and business opportunities as incentives

In many sectors, particularly in industry, environmental protection is often primarily perceived as a cost item.

“When it comes to taking the circular economy and the related environmental perspective in various industrial sectors forward, money talks,” Venhola points out.

“BSAG is not a charity organisation. We want to help companies turn ecofriendliness into profitable business,” Venhola stresses.

“When Adven’s experts bring their ideas to the table, customers listen to them, because the solutions are always backed by business insights and benefits.

Adven’s ‘Energy as a Service’ concept is also geared towards speeding up environmentally friendly reforms.

“Customers find it easier to take the step when they do not need to invest in a development project using their own balance sheet,” Venhola sums up.


Case Finnamyl: Circular economy into profitable business